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Posts tagged Facebook
Why Independent Schools Should Start Effectively Using Facebook
Aug 24th
Many private & independent schools are reluctant to use social media due to many of them fearing the unknown or because many newspapers have associated social media with cyber-bullying and other issues with students. The real risk of social media is actually that some students spend more time vacantly refreshing their social media news feeds, than they do revising. But most of these small problems will still exist whether your school is on Facebook or not.
Social media has become a must for any business, organisation or school. Facebook alone has a total of 400,000,000 registered users. People are spending a considerable amount of their time “living” on Facebook. Your school needs to be “living” there too.
Facebook is a great tool that can be used to keep people informed. You can set up a group or business page for your school and then you can invite all students (and parents) to follow this page. Giving all your followers regular updates. There is also a “create an event” feature on Facebook, which allows users to create an event and then invite followers; this is a great way to promote upcoming functions and events at the school. Another benefit of Facebook, is the More >
Is Google+ the answer to social networking behemoth Facebook?
Jun 28th
Google have unveiled their latest attempt at cracking the world of social media, titled ‘Google+’. After previous attempts such as Google Buzz turned out disastrously (and even resulted in privacy scandals), it is particularly important for Google to get it right now before they lose an irreclaimable amount of ground to Facebook.
In fact, Google+ looks very promising. The tool will be baked in across the entire suite of Google products – search, maps, GMail, Reader, YouTube and many other successful services. A notification drop down similar to the red icon you see on Facebook will be accessible and omnipresent across all of these services, ensuring that take up and continued usage is high.
Circles
Google have presented some innovative ideas to the status quo of social networking. They noted that granular sharing is ‘tacked on’ in many current social services, like ‘Friend Lists’ on Facebook, to which you can restrict access to your posts. Google wants to slip this on its head and make their social network reflect reality – hence their ‘Circles’ feature. A fun interface will allow you to drag and drop you friends in and out of your different social ‘circles’ – like ‘University friends’ or ‘Colleagues’ or even More >
Google Checkout Badges
Jun 24th
The Google checkout badges, which have formed part of the AdWords listings for over four years, have been dropped by Google.
According to eCommerceCircle, Google reportedly said, “We’re making this change to improve the user experience on Google search results pages.”
The move comes as Google looks to freshen up their operations with the new +1 badge. This new badge is designed as a way of endorsing a post, website or search result. It will act similarly to the Facebook “Like” button.
If you want to know more about the new +1 button and how it could affect the Search Engine Optimisation for your business, contact Areatrade.
Twitter’s Tribute to Ryan Dunn
Jun 21st
Ryan Dunn, 34-year-old star of popular student stunt programme Jackass, died in a car crash in Pennsylvania on Monday morning, and within minutes of his death, he had appeared as a trending topic on Twitter.
Dunn – @ryandunntv on Twitter – used not only the microblogging feed, but also the picture-based social network Tumblr – posted a link (which has since been removed) via Twitter to a picture of himself drinking with friends on his Tumblr, hours before his crash.
As news of his death spread, celebrities and Jackass fans alike were posting tributes over the Twitterverse – with one user of photo-sharing service Flickr snapping the wreckage of the car.
Although film critic Roger Ebert has drawn controversy for his harsh comment – “friends don’t let jackasses drink and drive,” @ebertchicago said, most of the tributes spanning the social networking services Dunn used – Twitter, Tumblr, Flickr and even Facebook – have been overwhelmingly positive, remembering his sense of humour, friendly manner, and willingness to shine in the eyes of the camera.
Reformspring How the Q&A site just got cooler
Apr 6th
Formspring.me, a popular social website which works with a unique question-and-answer format, unveiled a new look for its site yesterday, which has sparked comments about its similarity to the new Twitter interface.
Designed seemingly with egotists in mind, the site’s primary system is a function which allows anyone – member or not – to ask a specific user a question about themselves, their opinions, or their lives, with the prompt “ask me anything”, which can (and often is) cross-posted to Twitter or Facebook, to gain more questions. A ‘follow’ function, not unlike the aforementioned rival social networking sites, allows you to ask, contact, or smile at the people you know. You can also answer their questions, too.
“One of the most significant design evolutions in Formspring’s history,” according to the company, adds a top-screen navigation bar, allowing for instant navigation back to your profile or questions – saving those precious two seconds one previously used up scrolling back to the top of the page – and shifts the site’s layout to 760 by 490 pixels by default. Formspring claims that the new layout is suitable for all sizes of computers – desktops, laptops, netbooks and even tablets, like the new iPad 2, More >
Google takes social search a step further with ‘+1′
Mar 31st
Search engine giant Google has announced a new feature called ‘+1′. +1 is essentially the same as Facebook’s ‘Like’ button, which when clicked shares that page on the user’s Facebook Wall. Google +1 will do this as well, listing all links +1ed by a user on their Google Profile.
However, the integration will go deeper than this, as +1 buttons will also appear on search results, and the number of times a result has been +1ed will appear next to its link, potentially influencing which result a user will choose. This could end up being incorporated into the algorithm that Google uses to rank its listings. Also of note is that this does not just apply to the ‘organic’ listings- these +1 buttons will also be a feature of the ‘sponsored’ pay-per-click results that appear at the top and down the side of results pages.
The impact of this new feature on SEO is obvious, so we will be watching this development with great interest. The social aspect to this button highlights how important a social media strategy is when considering the online promotion of your website. If you’re interested in our online promotion services, contact Areatrade on 020 8366 2050 or email More >
Social networking giant Facebook starts rolling out new ‘Questions’ feature
Mar 27th
The massive social network Facebook have started to roll out their new Questions product to their users. The feature allows users and pages of businesses, brands and public figures to pose questions to friends or fans. You can give your two cents by selecting an previously offered answer or by adding a new one of your own. The question will then become visible to your friends, widening the net of people who can answer the original person’s question.
For businesses, this offers a great opportunity to improve engagement with Facebook users. For example, an ice cream parlour could ask the question ‘Which flavour should be Flavour of the Week?’. This would serve as an incentive for users to get involved with the decision making process, and also act as an incentive for the user to visit the business themselves. If one of your fans answers the question, they are also effectively widening the audience to all of their friends, which is fantastic free advertising for your company.
The Japan Tsunami Appeal
Mar 13th
Most people will have heard by now about the horrific disaster which struck Japan over the weekend. We would like to urge our followers to donate to the British Red Cross appeal if they’ve got any spare change – people are desperately in need of rescue and shelter at this very moment.
It has been interesting to see the usage of social media in relief efforts. News of the disaster spread quickly across Facebook and Twitter and videos of the event appeared almost instantaneously on YouTube, Japan being such a well connected country. The phrase ‘Text REDCROSS to 90999′ was trending on Twitter worldwide to encourage users to make an instant $10 donation to the appeal (though this only functioned for American users.)
Google have also set up a version of their ‘Person Finder’ tool, the technology of which was used extensively as part of operations in Hurricane Katrina and the Christchurch earthquake. The tool allows users to search for information about someone they are trying to find or upload information about the whereabouts and state of someone to be found by others. The tool uses a standard, open format to allow different organisations to collate data in one place – reducing the More >
Facebook adds ‘in a civil partnership’ relationship setting
Feb 18th
Facebook has rolled out the capability to set the relationship status on your profile to ‘In a civil partnership’ after the feature was increasingly suggested by users. The Facebook communications manager Andrew Noyes stated that “This has been a highly requested feature from users … We [Facebook] want to provide options for people to genuinely and authentically reflect their relationships on Facebook.”
The changes have been rolled out today in the UK, North America, France and Australia, with the options available specific to the territory of the user.
Google increases emphasis on social search rankings
Feb 18th
Google has announced an upgrade to its social search features. A feature has been available for some time that shows links related to your search at the bottom of the results page that have been shared by your contacts on social networks.
Now Google will be further integrating this feature by moving the social results higher up in the rankings. This feature is only available to users signed into a Google account that is attached to social networking accounts.
What does this mean for people optimising their websites for promotion on Google? It seems clear that a strong social networking presence is becoming a increasingly important component of an effective online promotion campaign.