Our thoughts, rants and inside knowlege of web design & development!
Posts tagged Viral
Social networking giant Facebook starts rolling out new ‘Questions’ feature
Mar 27th
The massive social network Facebook have started to roll out their new Questions product to their users. The feature allows users and pages of businesses, brands and public figures to pose questions to friends or fans. You can give your two cents by selecting an previously offered answer or by adding a new one of your own. The question will then become visible to your friends, widening the net of people who can answer the original person’s question.
For businesses, this offers a great opportunity to improve engagement with Facebook users. For example, an ice cream parlour could ask the question ‘Which flavour should be Flavour of the Week?’. This would serve as an incentive for users to get involved with the decision making process, and also act as an incentive for the user to visit the business themselves. If one of your fans answers the question, they are also effectively widening the audience to all of their friends, which is fantastic free advertising for your company.
Google increases emphasis on social search rankings
Feb 18th
Google has announced an upgrade to its social search features. A feature has been available for some time that shows links related to your search at the bottom of the results page that have been shared by your contacts on social networks.
Now Google will be further integrating this feature by moving the social results higher up in the rankings. This feature is only available to users signed into a Google account that is attached to social networking accounts.
What does this mean for people optimising their websites for promotion on Google? It seems clear that a strong social networking presence is becoming a increasingly important component of an effective online promotion campaign.
T-Mobile ‘Welcome Home’ Advert Promoted via Social Media
Oct 30th
This touching, amusing, feel-good advert was posted on YouTube a few days ago and has spread like wildfire through social media outlets like Facebook and Twitter. A great example of social media marketing done well, it joins the ranks of the Liverpool Street ‘flashmob‘ and the ‘sing-along‘ in Trafalgar Square which featured celebrities like Pink and Vernon Kay. Clever and original marketing is looked upon favourably by online users and will stick in the minds of consumers, raising brand awareness.
Have you noticed any particularly memorable and innovative methods of marketing online recently? Tell us about them in the comments section below.