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Posts tagged YouTube
The Power of Social Media – Anthony Weiner vs. Twitter
Jun 14th
The effectiveness of social networking has reared its head again in the United States Congress. Congressman Anthony Weiner has reacted to his mistake in unwittingly sending an allegedly indecent message – and image – via Twitter, forgetting to hit the ‘direct message’ button. Thanks to the speed at which social networks run, the image was gotten hold of by other users of the popular micro-blogging network, and subsequently re-tweeted around the world.
President Obama, who has called for the resignation of Weiner, is familiar with the impact of social media himself. Throughout his presidency, and even his initial electoral campaign, Obama has kept his supporters updated via his own Twitter account (@BarackObama has over eight million followers worldwide), his Facebook account, and YouTube – a speech by Vice-President Joe Biden concerning health reforms was an instant success on the video-sharing website.
Weiner, who initially denied that the indecent image was posted by him, has apologised via Twitter, but Obama is still insistent that “if it was me, I would resign.” Interviewed on US channel NBC about the incident, a clip including Obama’s comment has been seen circulating – appropriately enough – on YouTube.
The Japan Tsunami Appeal
Mar 13th
Most people will have heard by now about the horrific disaster which struck Japan over the weekend. We would like to urge our followers to donate to the British Red Cross appeal if they’ve got any spare change – people are desperately in need of rescue and shelter at this very moment.
It has been interesting to see the usage of social media in relief efforts. News of the disaster spread quickly across Facebook and Twitter and videos of the event appeared almost instantaneously on YouTube, Japan being such a well connected country. The phrase ‘Text REDCROSS to 90999′ was trending on Twitter worldwide to encourage users to make an instant $10 donation to the appeal (though this only functioned for American users.)
Google have also set up a version of their ‘Person Finder’ tool, the technology of which was used extensively as part of operations in Hurricane Katrina and the Christchurch earthquake. The tool allows users to search for information about someone they are trying to find or upload information about the whereabouts and state of someone to be found by others. The tool uses a standard, open format to allow different organisations to collate data in one place – reducing the More >
The Hype Machine re-launch website with HTML5 technology
Dec 17th
Popular music discovery service The Hype Machine has rolled out a major upgrade to its website interface. The Hype Machine is a service with a social media element which aggregates posts from music blogs across the internet and allows users to listen to them and ‘like’ them. The most ‘liked’ songs posted in the last three days show up in the Hype Machine chart, allowing users to get a great overview of what’s popular online at that very moment.
The website previously relied on Flash technology to play music to users, but has now switched to the up and coming standard ‘HTML5′. This allows the website to be used on many of the latest smartphones and tablets, including the iPhone, iPod touch [update: iPhone/iPod touch support is not confirmed by Hype Machine and users are reporting issues with it] iPad, and Android phones and tablets. The website certainly seems to be running much more efficiently after the re-design.
Other improvements include the consolidation of songs posted on multiple blogs into one entry. Instead of seeing the same song from three different blogs as three rows in the playlist, you now see only one, allowing the user to better judge the popularity of the song.
The More >
The real world role of social media: tuition fees debate
Dec 8th
You may have been following the UK tuition fees debate with some interest in the news, and seen how previously apathetic students have sprung into organised protests and occupations with surprising speed and ease. This is a great example of the role of social media in a practical context. Let’s take a look at how social networking has been used, and how it is relevant to the commercial world.
How do you know if anybody is coming to a protest? How do you know where to meet? The popular social network Facebook has been used extensively to organise protests across the country. Facebook ‘events’ have been set up with a wealth of information on dates, times, locations and attendees to organise their exploits. However, event pages are only useful up until that event starts. Which leads us to…
So when the march has started, how do such a large mass of people communicate? Twitter is the popular micro-blogging platform used by celebrities, politicians, businesses, charities, activists and everyday people – including students. When police attempted to use their controversial ‘kettling’ tactic a multitude of warnings would appear instantly on the site warning other protestors to change route. Occupations and sit ins have More >
Flock – The Social Web Browser
Dec 1st
Flock was first released in 2005 and is known for its social networking elements, for years the browser was based on the GECKO rendering engine, same as Firefox. In June it has swopped over to use Googles Chromium Engine in an attempt re-invent itself.
With the financial backing of Marc Andreessen, the founder of Netscape they have created the future of browsing and have been quick to react to the launch of RockMelt a start up looking for a piece of the social browsing market. Albiet a little cumbersome and not nearly as polished as Flock, it has ruffled a few feathers, competition is good.
See the into for Flock – better still download it – its free and take it for a spin.
Let us know what you think.
T-Mobile ‘Welcome Home’ Advert Promoted via Social Media
Oct 30th
This touching, amusing, feel-good advert was posted on YouTube a few days ago and has spread like wildfire through social media outlets like Facebook and Twitter. A great example of social media marketing done well, it joins the ranks of the Liverpool Street ‘flashmob‘ and the ‘sing-along‘ in Trafalgar Square which featured celebrities like Pink and Vernon Kay. Clever and original marketing is looked upon favourably by online users and will stick in the minds of consumers, raising brand awareness.
Have you noticed any particularly memorable and innovative methods of marketing online recently? Tell us about them in the comments section below.
Google – Billion Dollar Business
Oct 16th
During today’s Q3 earnings call, Google not only discussed its impressive earnings, but it did something it has never done before: It broke down the numbers from some of its key businesses, including YouTube and mobile.
Google CFO Patrick Pichette made it clear in the call that not only had Google (Google) never disclosed these numbers before, but it’s something it probably won’t do in the future, either. This was a one-time glimpse into the current state of Google’s mobile, display advertising and YouTube (YouTube) businesses.
Here are the key numbers that Google SVP of Product Management Jonathan Rosenberg shared during today’s call:
* Display advertising: The company’s annualized run rate for display ad revenues is approaching $2.5 billion, according to Rosenberg. Google called it its next billion dollar business, and that it’s already here. Much of Google’s display ad business comes from its $3.1 billion acquisition of DoubleClick.
* YouTube: While Google didn’t reveal specific revenue numbers for YouTube, the company did say it is monetizing 2 billion views per week, up 50% from last year. Recent reports suggest that YouTube is approaching $1 billion per year in revenue.
* Mobile: The annualized run rate for Google’s mobile business is $1 billion this year. More >
Buying An Android Phone Just Got Easier
Sep 30th
Posted via email from areatrade’s posterous
YouTube Surpasses Two Billion Video Views Daily + Info Graphic
May 17th