Our thoughts, rants and inside knowlege of web design & development!
areatrade
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Homepage: http://www.areatrade.co.uk
Posts by areatrade
Why Independent Schools Should Start Effectively Using Facebook
Aug 24th
Many private & independent schools are reluctant to use social media due to many of them fearing the unknown or because many newspapers have associated social media with cyber-bullying and other issues with students. The real risk of social media is actually that some students spend more time vacantly refreshing their social media news feeds, than they do revising. But most of these small problems will still exist whether your school is on Facebook or not.
Social media has become a must for any business, organisation or school. Facebook alone has a total of 400,000,000 registered users. People are spending a considerable amount of their time “living” on Facebook. Your school needs to be “living” there too.
Facebook is a great tool that can be used to keep people informed. You can set up a group or business page for your school and then you can invite all students (and parents) to follow this page. Giving all your followers regular updates. There is also a “create an event” feature on Facebook, which allows users to create an event and then invite followers; this is a great way to promote upcoming functions and events at the school. Another benefit of Facebook, is the More >
Social Media Campaigns
Feb 15th
Social Media Campaigns
We can help you create and optimise profiles for your company on the key social media sites which include Facebook (business pages) and Twitter. These sites allow you to connect with existing customers, so you can use social media as an extra method of customer support. You can also reach out to prospective customers or simply use the site to connect with other businesses in your industry or keep track of how similar business owners are promoting their sites. Another feature of social media sites is that they are visited frequently by the search engines and the profile pages rank highly. This is great for brand awareness as when a customer searches for your business name, your social media profiles rank highly in Google alongside your site, making your company hard to ignore.
We are a London website design company that specialises in website planning, website design and website promotion. Call us to find out how we can work together to make your website work for you online.
Link Building
Feb 8th
Link Building
The creation of links for your website – that is, attracting other sites to link their website to your own is a crucial part of the SEO process which is often poorly carried out, or is done so unethically.
We recognise that the links to your site need to be of a high quality and on a relevant topic that relates to your website in order to have a positive and long term effect on your rankings. Again, a lot of companies will promise you huge numbers of links which in actual fact offer little or no ranking value to your site but look impressive to a client who has approached that company for their help and does not realise that this is the case.
We look for linking opportunities by finding relevant high ranking websites that already provide links to quality sites similar to your own. We can also add your site to business directories; provide content to sites in return for links or alert similarly themed websites to useful information articles that have been placed onto your website which would be of interest to their visitors.
We are a London website design company that specialises in website planning, website design and More >
Importance of Search Engine Optimisation Reporting
Feb 7th
Importance of Search Engine Optimisation Reporting
As part of any of our SEO services, you will receive regular reports that contain details of your site’s progress in the search engines and the number of visitors you receive. Complete details are provided on where visitors come from, how they find your site and recommendations are given as to how to grow your site’s visibility and ranking even further. We collect this information from a tracking code created by a program called Google Analytics which we install on your site once your SEO plan begins. In addition, we conduct our own research using tools and manual methods.
The reports allow you to review the new work that has been carried out on your site and the effects it has had. The information given to you is explained clearly so that you can make your own assessment on progress at every stage of the project. This means that you are always involved and informed on how your website’s promotion is progressing.
Without proper search engine optimisation tracking and reporting we will have no idea of the success of the campaign and what else is required to improve your online positions.
We are a London website design company that More >
Competition Analysis
Feb 5th
Competition Analysis
A lot of valuable information to help in promoting your site can be found from looking into who your top competitors are and how they have become the most visible businesses in your marketplace. By performing a detailed competitor analysis, it is possible to look at any high ranking site and work out the reasons why it has a top position. Most importantly, we can use their success as a model for your own site – by replicating their online marketing strategies and applying the methods they use to develop your site so that it can potentially outrank theirs in the search engines.
This works well when you identify the number 1 positions on your keywords to construct good link building strategies. There are many online tools that help you highlight the number of back links a website has, here is a quick simple method:
1. Identify your competitorsSearch on Google for your main keyword and take note of the number 1 position, if it is a competitive keyword you may also want to jot down the number 5 position. Comparing your website against these can give you a realistic target, in some cases number 1 may be large websites More >
Magento Jewellery Ecommerce Web Design
Feb 2nd
We are proud to launch this ecommerce web design project for a diamond jewellery company in Farrendon, near Hatton Garden. They specialise in diamond rings, eternity rings, earrings and bracklets.
This project was re-designed and built using the Magento Ecommerce Platform. We analysed the existing purely diamonds website clients to understand exactly what they wanted and how we could improve the old website. As we are Magento Developers we customised the core Magento framework to make the sales process much easier for the client by giving more options when choosing your diamond ring.
Jewellery Ecommerce Web Design
The client has fedback great praise from her clients that have told her how much better the new ecommerce website is and how much easier it is to use, this has led to better sales as the client has told us;
Areatrade recently built us a new website using the Magento platform, to replace an outdated website we’ve had for over 5 years. From the first meeting with Chris I felt confident they could produce exactly what was required to take our website/company forward, and I am pleased to report that they didn’t let me down. Spending such a large sum of money is incredibly daunting when More >
Wedding Accessories Ecommerce Web Design
Feb 2nd
We are proud to launch this website design project for a wedding tiaras / accessories company. The initial brief was to design the company logo / branding.
Once the logo was complete we moved onto the ecommerce web design, the platform we chose for this project was WordPress. WordPress Cart was an ideal solution for the client to begin selling her products online, as it is easy to update and gives the client full control over her products. We set up a blog and implemented her social media accounts, Facebook, Twitter and Youtube. Google analytics was installed on the website to allow us to gauge the success of the Google Adwords (PPC) and Search Engine Optimisation campaigns we are currently providing.
Visit the website: http://www.glitz-n-glam-uk.co.uk
Let us know what you think of this new ecommerce web design.
Do larger website do better on Google?
Feb 2nd
Do larger website do better on Google?
Larger sites tend to be ranked more highly than smaller sites due to the amount of information they contain and because there are more pages to be ranked by the search engines. While not every site can be huge in size and shouldn’t aim to be – it’s important to add some sort of new pages to the site as fresh content helps your site keep its ranking and improve on it. Each month you should be adding new content using a company blog or else creating informative articles on a section of your site, which link back to products on your site. Another point of content creation is that the more optimised pages you have, the more often you mention your target keywords – which is a factor in you achieving high rankings for those keywords in search engines.
We perform competition comparison to show you how your website stacks up against the no 1 positioned websites on Google for each of your keywords. This will show the number of links they have and also the amount of pages listed on Google. This highlights the amount of work we need to undertake to compare More >
Local Business Listings & Testimonials
Feb 2nd
Local Business Listings & Testimonials
There are a number of different sites on the Internet where you can set up a local business profile page and receive reviews and testimonials from your past customers in order to promote your website / business. Some of these contain maps to your business and you can display your contact details, opening hours and products or services in your listing.
Using these listings improves your brand awareness and exposure of your website as well and the reviews you receive show that your previous customers were satisfied with your work.
Sites that we can use include Google Local, Which Local and Yelp.co.uk.
We are a London website design company that specialises in website planning, website design and website promotion. Call us to find out how we can work together to make your website work for you online.