Many private & independent schools are reluctant to use social media due to many of them fearing the unknown or because many newspapers have associated social media with cyber-bullying and other issues with students. The real risk of social media is actually that some students spend more time vacantly refreshing their social media news feeds, than they do revising. But most of these small problems will still exist whether your school is on Facebook or not.

Social media has become a must for any business, organisation or school. Facebook alone has a total of 400,000,000 registered users. People are spending a considerable amount of their time “living” on Facebook. Your school needs to be “living” there too.

Facebook is a great tool that can be used to keep people informed. You can set up a group or business page for your school and then you can invite all students (and parents) to follow this page. Giving all your followers regular updates. There is also a “create an event” feature on Facebook, which allows users to create an event and then invite followers; this is a great way to promote upcoming functions and events at the school. Another benefit of Facebook, is the More >