Google Local Business

Google Gives Local Businesses an Advertising Boost

Oct 26th

Google has just launched Boost, a location-based ad product for local businesses which underlines the search engine giants stance on localised searches.

Built on Google Places, Boost beta is available in San Francisco, Houston and Chicago right now and will roll out to more cities soon.

Boost ads show up when users search for local businesses; they appear in the “sponsored links” section of Google’s (Google) web search and Google Maps (Google Maps), as well. Ads will appear when the right combination of vertical keyword (e.g., “restaurants”) and location keyword (e.g., “San Francisco”) is met.

The ads can contain basic location information, such as the address, business name and phone number, as well as more consumer-focused tidbits, including a star ratings, number of reviews received and a special Maps marker.

Business owners can create Boost ads from within their Google Places account. Initial setup is simple, and campaign management is automatic; all the business owner needs to do is set a budget, and Google’s advertising algorithm takes care of the details of placement and frequency.

We see this product as a preemptive strike against Facebook Places advertising. To date, Facebook has only announced cursory guidelines for Places use by businesses; no ads are yet being More >

Google, Google Local Business, Search Engine Optimisation

Google Places enhanced listing are essential to all Localised Businesses

Oct 21st

Posted by Chris in Online Promotion

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Google suggests that nearly 20% of all searches in the USA & UK have local intent. This makes it much more important for all companies to have both localised content on their pages as well as having a Google Places listing.

Add Localised content & localised pages to your website If your company provides services to customers in North London and you add this information to your website they may be able to find you of the search for North London but they will not find you if they search for your service in Highgate even though this is within your catchment area. You need to talk about all the places that you do work in so that every combination of your service and place has the potential to come up in the search engines. If you target specific areas or you find that a specific area holds your target audience then make extra pages on your website specifically about providing your service in that specific place. Google Places Google places listing are what appears as pointers on the map near the top of some localised searches. These listing are highly relevant to what is being searched for and well performing listing can More >

Google Local Business, Google News