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Posts tagged Pay Per Click
Google takes social search a step further with ‘+1′
Mar 31st
Search engine giant Google has announced a new feature called ‘+1′. +1 is essentially the same as Facebook’s ‘Like’ button, which when clicked shares that page on the user’s Facebook Wall. Google +1 will do this as well, listing all links +1ed by a user on their Google Profile.
However, the integration will go deeper than this, as +1 buttons will also appear on search results, and the number of times a result has been +1ed will appear next to its link, potentially influencing which result a user will choose. This could end up being incorporated into the algorithm that Google uses to rank its listings. Also of note is that this does not just apply to the ‘organic’ listings- these +1 buttons will also be a feature of the ‘sponsored’ pay-per-click results that appear at the top and down the side of results pages.
The impact of this new feature on SEO is obvious, so we will be watching this development with great interest. The social aspect to this button highlights how important a social media strategy is when considering the online promotion of your website. If you’re interested in our online promotion services, contact Areatrade on 020 8366 2050 or email More >
Enhance your Google paid advertising for better results
Jan 31st
Enhance your Google paid advertising for better results
You can add extensions onto your Google PPC adverts to increase the number of people clicking on your advert and make it easier for the customers to find what they want. Advert Extension
- Extensions can be added to Google adverts to enhance the advertising performance.
- Phone number extension – Your phone number will be attached to your adverts when searched for using a Smart phone so the advert can be clicked & the searcher get the option to go to your website or call you directly.
- Product extensions – Any products that are sold inside Google base (shopping) can be attached to your advert.
- Sitelink extensions – Allow customers to choose alternative key landing pages to land in your website.
- Location extensions – Good for companies with multiple stores as ‘Google wordMaps’ can be displayed alongside your advert showing store locations.
For more examples please click here: Let us know what affects this has on your Paid Search Performance.