Our thoughts, rants and inside knowlege of web design & development!
John
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Posts by John
Moore & Sons Web Design
Nov 8th
Innermedia are proud to launch 2 new websites with furniture specialists, Moore & Sons.
Martin Moore wanted a new website for Moores Sofas & his reupholstery site, Moores Reupholstery. We worked with him to create two websites that had similar elements of quality but were still unique in their own way.
If you are interested in web redesign, or web design in Hertfordshire, contact Innermedia
Visiting Adtech London
Sep 23rd
Adtech is an exhibition and conference where the marketing and advertising community come together to discuss new ideas and changes in digital marketing. We went there to find out what’s new in the online world of business and how we can keep ahead in the ways we advertise.
Much of the time we spent there involved listening to seminars by some of the leading industry experts, including Yahoo & MediaCo. There was lots of talk on the changes in social media, especially with Facebook making significant changes to it’s networking site on the same day.
As more and more people use Facebook and other social media sites, the importance of social media to businesses increases.
If you are interested in setting up social media for your site and would like training on how to use it effectively, contact us.
Just Eternity Ecommerce Web Design
Sep 20th
Innermedia are extremely proud to launch this new ecommerce design website for Just Eternity. Just Eternity are one of the largest manufacturers of Eternity Rings in the UK and they have been manufacturing rings for almost 40 years.
This jewellery web project was designed and built using the Magento Ecommerce Platform. We wanted to create a site that represented the quality of the jewellery available from Just Eternity.
Visit the website: www.justeternityrings.co.uk and let us know what you think of this ecommerce web design
Woodland Chase Web Design
Sep 15th
Innermedia are always excited and proud to launch new websites. We have been working closely with Howarth Homes to produce a website for their luxury new homes development, Woodland Chase. We wanted to create a site that represented what this new development is all about; desirable, luxurious & modern living space.
We used WordPress to build the website as it was the ideal platform for creating the website that we wanted.
You can visit the website http://www.woodland-chase.co.uk/ and let us know what you think.
If you are interested in our website design or web redesign services, contact us today.
Google Checkout Badges
Jun 24th
The Google checkout badges, which have formed part of the AdWords listings for over four years, have been dropped by Google.
According to eCommerceCircle, Google reportedly said, “We’re making this change to improve the user experience on Google search results pages.”
The move comes as Google looks to freshen up their operations with the new +1 badge. This new badge is designed as a way of endorsing a post, website or search result. It will act similarly to the Facebook “Like” button.
If you want to know more about the new +1 button and how it could affect the Search Engine Optimisation for your business, contact Areatrade.
How can I get customers to review my business listing on Google Places?
Jun 23rd
Good reviews on your Google Places listing will encourage potential customers to choose your company, they can help create a positive image of the company, and people are more likely to choose your business over one which is similar but has either no comments or negative ones.
There are several ways to get customers, who are satisfied with your products/services, to review your listing. You could use a newsletter to suggest the idea, or when you send a receipt or confirmation email of a recent product purchased, you could suggest that they review your business on Google Places.
You will need the link of your listing for them to review it, to find the correct link, you need to go to your Google Places Listing page, and in the top right hand corner, there will be a tab, marked “Link” click this and it will automatically copy this for you, you can then paste this link in to emails/newsletters etc and send this link to clients.
If you are interested in getting reviews to your Google Places listing, contact Areatrade. We understand how important social media is. Areatrade can create your listing, optimise it and help with getting your clients to review the listing.
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What’s Google Places?
Jun 22nd
Google Places is a free tool, set up by Google, to help businesses appear online. Once your business is listed on Google Places, you will see the many benefits:
- Not only will your business appear in the Google search engine but also in Google Maps, you can optimise the listing to improve your ranking on Google. This is done by choosing the right categories and a good description.
- Your business can be reviewed and given a rating, the more positive ratings, the more attractive your business will appear to potential customers.
- You can include your business address, phone number and opening hours.
- You can add photos and videos to help promote your business.
- You will be more likely to appear in local searches.
If you are interested in setting up a Google Places listing for your business or you want to know more about any of the other social media and search engine optimisation services that we offer, contact Areatrade.
Chiswick Security Web Design
Jun 17th
At Areatrade we are always extremely proud to launch new website design projects; our latest website design is for a specialist security company, Chiswick Security. They specialise in all aspects of security including, key cutting, security grilles and door repairs.
We built the website using WordPress as it was the ideal platform for this site, we were able to create a clear, attractive website that was easy to navigate.
Visit the website http://www.chiswicksecurity.co.uk/ and let us know what you think.
If you are interested in any of our design services including website redesign and ecommerce web design, contact us here.
Twitter’s New Follow Button
Jun 7th
The team at WordPress.com have been working hard with the guys at Twitter to unveil the new Follow Button to the online world for the first time.
The new Follow Button is designed for your readers to easily follow you on twitter without ever leaving your WordPress website. This is a huge benefit for businesses that previously had to redirect users back to their respective Twitter accounts and risked losing customers once they had left the company web page. The new Follow Button will act similarly to the Facebook “Like” button. You can incorporate the new Follow Button into your site by:
- Adding the new Follow Button to posts, pages or text widgets. You can customize the colours, show a count of your followers and display a link to your Twitter page.
- Using Twitter’s Blackbird Pie tool to embed fully functioning web Tweets on your posts and pages.
- Displaying the Follow button on your site’s side bar using the Twitter Widget.
The new Follow Button should help increase your site’s reach and exposure. If you would like to know more about incorporating this feature in to your website or would like to know more about the social media services that Areatrade provide, contact us here.
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How To Use Facebook To Promote Your Business
May 27th
Introduction
Facebook, if used correctly and efficiently, can be a great tool for generating interest, brand awareness and sales in your company. With more than 500 million active users, Facebook offers a huge platform for your business.
As a business, you will use a Facebook Page rather than a personal profile page. This allows you to invite Facebook users as fans and also promote your website and blog posts.
Ideally you want to be posting as regularly as possible, not excessively, but with the intention of updating your fans and keeping them interested in your business.
Before you start posting you should develop a content strategy. If you think of your Facebook page as being similar to a magazine, then your fans are following your page because they are waiting for something interesting to read.
What should I write about?
- Give your opinion on a new product or service that you are providing. Giving your opinion will create interest, fans will want to know more about the product or service and this will attract people to your business. Encouraging people to comment on your post is also an important part of this. Interaction is crucial as you want to appear on the “Top News” tab rather More >