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Posts tagged yahoo
How to Check the Links to Your Website and Assess Their Value
Jan 12th
If you want your website to be at the top of Google, or any search engine, then one of the most important things you can do is aim to increase the number of links that are coming in to your website.
What this means on a basic level is that you need as many other websites as possible linking to you for search engines to value your site as one that is trusted and useful. Every other site that links to yours is counted as a positive vote when the search engines look at your site and rank it. That said, the links have more value if the sites linking to you are relevant (ie. on-topic and of reasonable quality).
Before you can start the often challenging process of trying to increase the number of links that are pointing to your site, you really need to check how many links you already have so that you can see how much work you need to do compared to outrank your competitors.
There are two main categories of links your site can attract: those that show as links in Google (very valuable links that can be difficult to get) and those that show as links More >
Yahoo Search Ads Now Served by Microsoft
Oct 28th
What that means is that all advertising on both Bing and Yahoo search is now powered by Microsoft’s adCenter. That gives advertisers access to the combined inventory of both services, which accounts for about 27.9% of all searches according to the latest numbers from comScore.
Yahoo started serving search results powered by Bing back in August. However, it’s important to note that the two companies are continuing to develop their own features around the same set of algorithmic search results. For instance, Bing recently launched Facebook integration that surfaces results based on what your friends have “liked.”
For its part, Yahoo says that it “remains focused on delivering unique consumer experiences … and on increasing user engagement in our owned-and-operated search products to help drive high-quality traffic into the combined marketplace.” To that end, the company unveiled some big changes to its interface earlier this month.
Do you think they will ever catch Google?
Yahoo Down
Oct 15th
Yahoo -– one of the most highly trafficked websites in the world –- was down at 5:40 p.m. ET and returned back online at 6:10 p.m. ET.
The homepage of Yahoo was simply showing a plain text “Server Hangup” message in the browser. However, Yahoo verticals like Sports (sports), News (news) and Finance appeared to be working just fine.
While almost certainly unrelated (but an amusing coincidence), the downtime comes hours after Google posted massive earnings and less than a day since new rumors surfaced that AOL and a number of private equity firms may be putting together a plan to swoop in and acquire the languishing Yahoo.
Let us know what you think? Did you notice it was down?
AOL Attempting to Buy Yahoo
Oct 14th
The Wall Street Journal is reporting that AOL and several venture capital firms are in talks to buy Yahoo.
Silver Lake Partners and Blackstone Group are rumored to be in on the deal. Currently, AOL’s market value is around one tenth of Yahoo’s.
Rumors that the two companies were in talks to merge have been swirling around for at least a few days, and still others say it’s Yahoo who is looking to buy AOL; but neither company is willing to make an official statement at this time.
Yahoo personnel haven’t yet been involved in these discussions, according to WSJ’s sources. Because of the intricacies involved in such acquisitions, Yahoo may never be formally approached with an offer.
Yahoo itself instituted “poison pill” mechanisms back during its apex in 2001 to prevent the threat of a hostile takeover — which became a very real possibility two years ago when Microsoft issued an unsolicited bid to buy the company.
Nevertheless, these new rumors are interesting ones. What do you think of AOL’s ambitions, especially in light of that company’s recent acquisition spree involving tech blog TechCrunch, app maker Thing Labs and video network 5min?
More importantly, do you think an alliance between these two fading powerhouses from More >
Yahoo Messenger with Video Chat Comes to iPhone
Oct 12th
Yahoo has just realised a FREE iPhone Messenger app with video calls in Apple’s App Store.
The new version of Yahoo Messenger enables users to make video calls and stream live video one-to-one over 3G or Wi-Fi. What makes the app really interesting is the ability to establish a video call between an iPhone and an Android device (provided it has a front-facing camera) or between an iPhone and a PC.
You can also make free voice calls to your Yahoo Messenger friends, as well as low-cost international calls with your Yahoo Voice Phone Out account. Unfortunately, this last bit is available only to users in the U.S., France, Germany, Spain and Singapore.
Finally, the new version now supports multitasking, meaning you can work on other tasks on your iPhone while the app happily runs in the background.
The app is available for free in the iTunes store.
Try it out and let us kniow how you get on.
Yahoo revamps its search engine
Oct 7th