Most people will have heard by now about the horrific disaster which struck Japan over the weekend. We would like to urge our followers to donate to the British Red Cross appeal if they’ve got any spare change – people are desperately in need of rescue and shelter at this very moment.

It has been interesting to see the usage of social media in relief efforts. News of the disaster spread quickly across Facebook and Twitter and videos of the event appeared almost instantaneously on YouTube, Japan being such a well connected country. The phrase ‘Text REDCROSS to 90999′ was trending on Twitter worldwide to encourage users to make an instant $10 donation to the appeal (though this only functioned for American users.)

Google have also set up a version of their ‘Person Finder’ tool, the technology of which was used extensively as part of operations in Hurricane Katrina and the Christchurch earthquake. The tool allows users to search for information about someone they are trying to find or upload information about the whereabouts and state of someone to be found by others. The tool uses a standard, open format to allow different organisations to collate data in one place – reducing the More >