Our thoughts, rants and inside knowlege of web design & development!
areatrade
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Homepage: http://www.areatrade.co.uk
Posts by areatrade
On-Page Website Search Engine Optimisation
Jan 31st
On-Page Website Search Engine Optimisation
One of the first stages in optimising your website should be to consider how relevant the page titles, headings, images and other aspects of your site’s content are to both your visitors and the search engines which will categorise them. We use our keyword research to ensure the correct keywords are used in this process.
One or more main keyword is chosen for each page of your site and used to ensure your site is on topic. This is known as on-page optimisation. Generally, this is a one-time job for the site as a whole although new keywords can always be added or changes made to improve the site in the future – such as making sure that pages link to each other where appropriate (known as internal linking). Also any new pages for the site should be optimised in the same way when they are added.
Enhance your Google paid advertising for better results
Jan 31st
Enhance your Google paid advertising for better results
You can add extensions onto your Google PPC adverts to increase the number of people clicking on your advert and make it easier for the customers to find what they want. Advert Extension
- Extensions can be added to Google adverts to enhance the advertising performance.
- Phone number extension – Your phone number will be attached to your adverts when searched for using a Smart phone so the advert can be clicked & the searcher get the option to go to your website or call you directly.
- Product extensions – Any products that are sold inside Google base (shopping) can be attached to your advert.
- Sitelink extensions – Allow customers to choose alternative key landing pages to land in your website.
- Location extensions – Good for companies with multiple stores as ‘Google wordMaps’ can be displayed alongside your advert showing store locations.
For more examples please click here: Let us know what affects this has on your Paid Search Performance.
Keyword Research
Jan 29th
Keyword Research
Many SEO – Search Engine Optimisation companies or services promise to help your website get found in the search engines, but often they do not choose the correct keywords you would want your website to be found for – instead opting for quick results which mean you have high rankings, but for words that nobody is searching for – or buying through. This is why keyword research is a fundamental part of performing useful search engine optimisation that gets you high rankings, targets the right audience and brings you the sales and leads that you want for your business.
You can use the online Google Tool to research your own keywords.
For Example:
Website Design Service
The Google tool will show you the keyword, in this case website design service, how many times the keyword has been searched for, both Globally and Locally, and the local trends – these are shown monthly in the style of a graph. This is important information as it shows the consistency of the domain. Sometimes buzz words appear with large numbers but have no longevity and are not worth basing a search engine optimisation campaign on.
You need to make sure keyword is relevant to your business More >
Article Directory Submissions
Jan 27th
Article Directory Submissions
An extra way of boosting traffic to your website and increasing the links to your site is through the use of article directories. An article is created that relates to your site and then it is submitted to high ranking, high traffic article directories. These sites provide articles that can be republished by other sites for free – on their website pages, in emails, or elsewhere.
The benefit to you is that each article can contain at least one link to your site – which counts as a positive vote or recommendation of your site as far as search engines are concerned. An article you create may rank highly in a search engine because it is featured on the article site – bringing you extra traffic to your pages. Also, if it is republished, you receive visits from the new site’s audience and an extra link – or vote of confidence – for your own site.
Creating articles and submitting them to directories can be a simple and effective way of link building (creating links to your site) which can boost your rankings and draw in extra traffic as well.
We are a london website design company that specialises in website planning, More >
Understanding SEO – Search Engine Optimisation
Jan 27th
Understanding SEO – Search Engine Optimisation
When your website is first noticed by a search engine, it is scanned by a small computer program called a search engine ‘spider’ which collects important data about your site’s topic, relevance, quality and value. Then a ranking is assigned to your site based on how many other websites have already been found to contain information on your subject. Having good rankings, particularly in Google – the most commonly used search engine, makes the difference between your site being visible on the first page of searches and being visited by huge numbers of visitors a day to the worst case scenario of your site being lost amongst the last pages (if in the search engine at all) and never receiving a single visitor.
The search engine creators, especially at Google, are always updating the way that search engines rank sites in order to weed out sites that offer no quality or relevant information to visitors. In the early days of the search engines, it was common for rankings to be manipulated by using hidden text and code on websites to save time on making improvements to a website. This rarely works anymore and a long-term strategy More >
WordPress wins 2010 CMS Hall of Fame Award
Dec 21st
If you need help with your CMS or would like to comment on your favourite CMS just let us know.
Builders Website Design Example
Dec 1st
We are proud to launch this website design project for the North London Builders DCL – Direct Construction Ltd. The initial brief was to design the company logo / branding.
Once branding was complete we moved our focus onto the website design. We took the time to understand the clients services and planned the website content around this information, we provided 5 bespoke home page designs and this was the outcome. The website design is built inside the WordPress platform which means the blog was seemlessly integrated and future social media interaction will be simple and cost effective to implement.
Happy Website Design Client
Dec 1st
Sound & vision would like to advise all who will listen about the benefits of a well organised Google Pay Per click advertising campaign. Just 2 years ago (We) savavs used to spend £150-£170 pounds per month on newspaper ads. The ad was the size of a stamp and it would bring leads worth less than £100.
We have since re-directed this budget into Google’s PPC ad’s system and we have been really impressed with the results.
I personally like the way all feedback data is presented through the Analytics reports. Areatrade gave a structured breakdown of all keyword and campaign traffic and show us specifically where our leads are coming form.
Since starting our ppc campaign with Areatrade, Savavs have been really impressed with the amount of qualified enquiries that have lead to real money changing hands coming directly from our ppc campaign.
Brad bishop @ Areatrade has been a huge source of information and given great guidance regarding our online presence. PPC ads have brought us the customers we were looking for, and with the guidance of Brad we have managed to convert more leads into sales than any other form of advertising we‘ve tried.
We also love coming to the Areatrade offices More >
WordPress for iOS Mobile App Updated 3
Nov 26th
The WordPress mobile app has been updated which has seen huge bug fixes and the following new features:
- Video: record video inside the app and post direct. - Local Drafts: saves all post locally before being puclished or saved online. - Autosaves: Allows you to revert back to older verions of a post. - Set Up Process: Allows WordPress.com users a quick way to add their blogs, and WordPress.org users a more streamlined experience when adding their sites - Media Library: New media library.
Let us know if these updates help improve your website design or Ecommerce Web Design wordpress platform.
Blekko the alternative Search Engine which eliminates Spam
Nov 1st
Blekko a $24 million venture backed project which has been in the making for over 3 years has been launched its pubic BETA version. With this initial roll out Blekko are also releasing several new features for both mainstream and the sites super users.
Blekko is designed to eliminate spam searches using its proprietary slash tag technology. Basically the search engine checks all queries to see if they fall within one of seven main categories, health, colleges, autos, personal finance, lyrics, recipes and hotels. Every search that is made that is recognised to be in one of these categories Blekko technology will assign the correct slash tag and display only results that are relevant to the search.
Webmasters and Blekko super users are able to apply slashtags to their URL’s so that Blekko can read them , this is aimed at stopping spam results such as huge link farms and bad neighborhood sites which are not maintained.
Don’t panic if your business does not fall within the initial seven categories, like our main keywords: ‘website design’, ‘Ecommerce Web Design‘, ‘social media’, ‘search engine optimisation’,etc… Blekko has plans to release more as time goes on, they are just starting with the biggest traffic sites More >