On-Page Website Search Engine Optimisation

One of the first stages in optimising your website should be to consider how relevant the page titles, headings, images and other aspects of your site’s content are to both your visitors and the search engines which will categorise them. We use our keyword research to ensure the correct keywords are used in this process.

One or more main keyword is chosen for each page of your site and used to ensure your site is on topic. This is known as on-page optimisation. Generally, this is a one-time job for the site as a whole although new keywords can always be added or changes made to improve the site in the future – such as making sure that pages link to each other where appropriate (known as internal linking). Also any new pages for the site should be optimised in the same way when they are added.

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