Keyword Research

Many SEO – Search Engine Optimisation companies or services promise to help your website get found in the search engines, but often they do not choose the correct keywords you would want your website to be found for – instead opting for quick results which mean you have high rankings, but for words that nobody is searching for – or buying through. This is why keyword research is a fundamental part of performing useful search engine optimisation that gets you high rankings, targets the right audience and brings you the sales and leads that you want for your business.

You can use the online Google Tool to research your own keywords.

CLICK HERE

For Example:

Website Design Service

The Google tool will show you the keyword, in this case website design service, how many times the keyword has been searched for, both Globally and Locally, and the local trends – these are shown monthly in the style of a graph. This is important information as it shows the consistency of the domain. Sometimes buzz words appear with large numbers but have no longevity and are not worth basing a search engine optimisation campaign on.

You need to make sure keyword is relevant to your business and it has traffic through every month of the year that is relevant to your business. If your a skiing company you will know when your peak months are and when the searches are expected to fall.

It is also worth checking out your competition to make sure the keywords are achievable.

To do this just type in Google the keyword:

For Example:

Website Design Service

You can see here that there are 463,000,000 results – so the keyword ‘website design service‘ is very competitive. As this is one of our main keywords we are currently second, not bad!

It is also worth checking out the plural of the keyword, in this case:

Website Design Services

You can see here that there are 490,000,000 results – so this keyword ‘website design services‘ is even more competitive. As this is one of our main keywords we are currently first , that’s more like it!

We have spent lots of time achieving these results over the past 10 years. If your just starting out your better off looking at less competitive keywords that have competition volumes of under 1,000,000 or even better under 500,000.

We are a London website design company that specialises in website planning, website design and website promotion. Call us to find out how we can work together to make your website work for you online.

Share