Understanding SEO – Search Engine Optimisation

When your website is first noticed by a search engine, it is scanned by a small computer program called a search engine ‘spider’ which collects important data about your site’s topic, relevance, quality and value. Then a ranking is assigned to your site based on how many other websites have already been found to contain information on your subject. Having good rankings, particularly in Google – the most commonly used search engine, makes the difference between your site being visible on the first page of searches and being visited by huge numbers of visitors a day to the worst case scenario of your site being lost amongst the last pages (if in the search engine at all) and never receiving a single visitor.

The search engine creators, especially at Google, are always updating the way that search engines rank sites in order to weed out sites that offer no quality or relevant information to visitors. In the early days of the search engines, it was common for rankings to be manipulated by using hidden text and code on websites to save time on making improvements to a website. This rarely works anymore and a long-term strategy for how to improve your site is needed instead.

Through search engine optimisation (SEO) practices we can help improve your website in various ways and help make sure your site is ranked well for the correct keywords (search words) that visitors enter into search engines when looking for the services you provide.

We are a london website design company that specialises in website planning, website design and website promotion. Call us to find out how we can work together to make your website work for you online.

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