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Search Engine Optimisation
Keyword Research
Jan 29th
Keyword Research
Many SEO – Search Engine Optimisation companies or services promise to help your website get found in the search engines, but often they do not choose the correct keywords you would want your website to be found for – instead opting for quick results which mean you have high rankings, but for words that nobody is searching for – or buying through. This is why keyword research is a fundamental part of performing useful search engine optimisation that gets you high rankings, targets the right audience and brings you the sales and leads that you want for your business.
You can use the online Google Tool to research your own keywords.
For Example:
Website Design Service
The Google tool will show you the keyword, in this case website design service, how many times the keyword has been searched for, both Globally and Locally, and the local trends – these are shown monthly in the style of a graph. This is important information as it shows the consistency of the domain. Sometimes buzz words appear with large numbers but have no longevity and are not worth basing a search engine optimisation campaign on.
You need to make sure keyword is relevant to your business More >
Article Directory Submissions
Jan 27th
Article Directory Submissions
An extra way of boosting traffic to your website and increasing the links to your site is through the use of article directories. An article is created that relates to your site and then it is submitted to high ranking, high traffic article directories. These sites provide articles that can be republished by other sites for free – on their website pages, in emails, or elsewhere.
The benefit to you is that each article can contain at least one link to your site – which counts as a positive vote or recommendation of your site as far as search engines are concerned. An article you create may rank highly in a search engine because it is featured on the article site – bringing you extra traffic to your pages. Also, if it is republished, you receive visits from the new site’s audience and an extra link – or vote of confidence – for your own site.
Creating articles and submitting them to directories can be a simple and effective way of link building (creating links to your site) which can boost your rankings and draw in extra traffic as well.
We are a london website design company that specialises in website planning, More >
Understanding SEO – Search Engine Optimisation
Jan 27th
Understanding SEO – Search Engine Optimisation
When your website is first noticed by a search engine, it is scanned by a small computer program called a search engine ‘spider’ which collects important data about your site’s topic, relevance, quality and value. Then a ranking is assigned to your site based on how many other websites have already been found to contain information on your subject. Having good rankings, particularly in Google – the most commonly used search engine, makes the difference between your site being visible on the first page of searches and being visited by huge numbers of visitors a day to the worst case scenario of your site being lost amongst the last pages (if in the search engine at all) and never receiving a single visitor.
The search engine creators, especially at Google, are always updating the way that search engines rank sites in order to weed out sites that offer no quality or relevant information to visitors. In the early days of the search engines, it was common for rankings to be manipulated by using hidden text and code on websites to save time on making improvements to a website. This rarely works anymore and a long-term strategy More >
How to Check the Links to Your Website and Assess Their Value
Jan 12th
If you want your website to be at the top of Google, or any search engine, then one of the most important things you can do is aim to increase the number of links that are coming in to your website.
What this means on a basic level is that you need as many other websites as possible linking to you for search engines to value your site as one that is trusted and useful. Every other site that links to yours is counted as a positive vote when the search engines look at your site and rank it. That said, the links have more value if the sites linking to you are relevant (ie. on-topic and of reasonable quality).
Before you can start the often challenging process of trying to increase the number of links that are pointing to your site, you really need to check how many links you already have so that you can see how much work you need to do compared to outrank your competitors.
There are two main categories of links your site can attract: those that show as links in Google (very valuable links that can be difficult to get) and those that show as links More >