If you want your website to be at the top of Google, or any search engine, then one of the most important things you can do is aim to increase the number of links that are coming in to your website.

What this means on a basic level is that you need as many other websites as possible linking to you for search engines to value your site as one that is trusted and useful. Every other site that links to yours is counted as a positive vote when the search engines look at your site and rank it. That said, the links have more value if the sites linking to you are relevant (ie. on-topic and of reasonable quality).

Before you can start the often challenging process of trying to increase the number of links that are pointing to your site, you really need to check how many links you already have so that you can see how much work you need to do compared to outrank your competitors.

There are two main categories of links your site can attract: those that show as links in Google (very valuable links that can be difficult to get) and those that show as links More >