Industry News

Areatrade attended  a night with Dr Stephen Covey

Just like to say what a fantastic night I had in the presence (albeit it 20 rows back) Dr Stephen Covey, world renowned author of, 7 Habits of Highly Effective People and the 8th Habit.  Having recently read the E-Myth by Michael Gerber and The Sticking Point by Jay Abraham I would highly recommend this to any business owner regardless if your new to business or been around the block a few times. In-fact the longer you have been in business the more mistakes you probably have made and are making day to day. When I read the E-Myth it was as if Mr Gerber had placed a camera on our walls and based the whole book on us!!!  The changes we have put in place in our business have made an immense difference to both the quality of our product, the delivery of our service, profitability and more importantly happier staff and clients.

Dr Coveys opening statement rang very true to me, I have implemented this theory through our company and I know it works. “If you want to make minor improvements, work on behavior and attitude.

If you want to make huge improvements work on your business map.”

The map he refers to is the map that us business owners created More >

1. Lack of crisis management – planning problems that might happen 2. Inability to differentiate your business 3. Lack of sales leverage – get businesses to sell your products for you. 4. Inability to borrow. 5. Missed out on the ‘sell and buy back at a lower price” stratergy. 6. Not talking to your accountant. They can help build your business and protect assests by saving on tax. 7. Not taking advantage of a bargain. In recession you can buy properties etc…

Avoid the 7 mistakes.

It costs your business. It costs you individually. It costs households. It costs the ecomony.

Speaker Feisal Nahaboo

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