According to data released recently by eagle-eyed Experian Hitwise, Google’s grip on the search engine market – leading to the colloquial use of “to Google” as a verb – may be slipping, due to competition from the name that keeps cropping up when computers are concerned – Microsoft.

64.42% of searches in the US routed through Google in March, claim Experian Hitwise, and while that is still two-thirds of the market, a sizeable 30.01% can be claimed by Microsoft – 14.32% via their well-publicised search engine Bing, and 15.69% from Yahoo!, which is technically owned by the Microsoft corporation. In a smooth and virtually silent virtual coup, Yahoo! is now powered by Bing.

Bing, ridiculed by some as an acronym for “But It’s Not Google,” also appears to be doing well in terms of successful searches, 80.32% of its users clicking on a search result, whereas the idle Googler only has a 65.91% chance of finding an appropriate website via the search facility. As a result, Google appears to have flatlined somewhat, their market share down 10% since August 2010.

Bing, on the other hand, is up massively from 9.9% of searches as the last year ended, and although Google still controls the majority, Microsoft are upping their stakes to attempt to top their famous rival, so it should be interesting to see, in a few months, which search engine the users are searching out.

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