This touching, amusing, feel-good advert was posted on YouTube a few days ago and has spread like wildfire through social media outlets like Facebook and Twitter. A great example of social media marketing done well, it joins the ranks of the Liverpool Street ‘flashmob‘ and the ‘sing-along‘ in Trafalgar Square which featured celebrities like Pink and Vernon Kay. Clever and original marketing is looked upon favourably by online users and will stick in the minds of consumers, raising brand awareness.

Have you noticed any particularly memorable and innovative methods of marketing online recently? Tell us about them in the comments section below.