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Posts tagged Mobile Advertising
Paypal Debuts Mobile Express Checkout to improve Ecommerce Web Design
Oct 28th
Mobile payment processes have long been the bane of would-be mobile commerce titans. The balance between security and ease of use has been difficult to achieve, but Paypal’s beta partners for Mobile Checkout Express have seen great results from using the product so far.
Starbucks, one initial partner for Mobile Checkout Express, will use Paypal’s newest mobile payment product to let customers quickly reload their Starbucks Cards from within the company’s iPhone app.Mobile Checkout Express will allow users to opt into the service and stay logged in between various mobile apps.
Paypal says the new product is also easy to use for existing merchants who already use Paypal Express Checkout on their web-based stores.
Many of Paypal’s beta-tester merchants for Mobile Express Checkout have reported double-digit sales growth on their mobile ecommerce web design platforms since adding the feature. Paypal plans to give Mobile Checkout Express merchants the ability to accept credit card payments in addition to PayPal (through a VeriFone partnership) in early 2011.
In other mobile news, Paypal is introducing new location-based features More >
Mobile Ad Spending to Top $1 Billion in 2011
Oct 20th
The spending levels on mobile advertising is set to grow nearly 50% to exceed the 1 billion dollar mark in 2011 according to figures from researcher eMarketer.
This figure has sky rocketed recently due to the acquisition by Google of AdMob and Apples introduction of the iAd.
This shows that mobile advertising is actually growing faster than social media advertising. In August, eMarketer estimated that social media ad spend would grow over 20% this year to $1.68 billion in the U.S. That compares to the torrid 79% growth rate now projected for mobile, which brings the size of the market to $743 million by the end of 2010.
Albeit much smaller in total figures the growth is significantly more, saying this though the projections are that this will slow down pretty dramatically soon.