Introduction

Facebook, if used correctly and efficiently, can be a great tool for generating interest, brand awareness and sales in your company. With more than 500 million active users, Facebook offers a huge platform for your business.

As a business, you will use a Facebook Page rather than a personal profile page. This allows you to invite Facebook users as fans and also promote your website and blog posts.

Ideally you want to be posting as regularly as possible, not excessively, but with the intention of updating your fans and keeping them interested in your business.

Before you start posting you should develop a content strategy. If you think of your Facebook page as being similar to a magazine, then your fans are following your page because they are waiting for something interesting to read.

 

 

What should I write about?

  • Give your opinion on a new product or service that you are providing. Giving your opinion will create interest, fans will want to know more about the product or service and this will attract people to your business. Encouraging people to comment on your post is also an important part of this. Interaction is crucial as you want to appear on the “Top News” tab rather More >