Google suggests that nearly 20% of all searches in the USA & UK have local intent.
This makes it much more important for all companies to have both localised content on their pages as well as having a Google Places listing.

Add Localised content & localised pages to your website
If your company provides services to customers in North London and you add this information to your website they may be able to find you of the search for North London but they will not find you if they search for your service in Highgate even though this is within your catchment area. You need to talk about all the places that you do work in so that every combination of your service and place has the potential to come up in the search engines.
If you target specific areas or you find that a specific area holds your target audience then make extra pages on your website specifically about providing your service in that specific place.

Google Places
Google places listing are what appears as pointers on the map near the top of some localised searches. These listing are highly relevant to what is being searched for and well performing listing can produce a high volume of telephone enquiries, shop visits and website traffic. We can help you create better listing and enhance them with the correct keywords that relate to your company as well as optimise the content to make your listing stand out.

Google places listings are free to create but optimising them takes a little more knoweledge / experience.

You can set up a simple place by visiting.
http://www.google.com/support/places/bin/answer.py?hl=en&answer=143059

Your listing can include:
• Company name
• Website address
• Telephone number
• Street address
• description of your company & services,
• be allocated to several categories of services / products
• Pictures of your shop front, products, services.
• Videos
• Opening times
• Payment method accepted
• List of Area covered

The closer you are to the centre of Town seems to have an influence on your listing position, but there are other things you can do do improve your chancesand to drive traffic to your website design / ecommerce web design.

• Adding keywords content
• Adding testimonials
• Adding video etc.

Please let us know if you would like help to set up your Google places listing.

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