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Industry News
3 Ways to Grow Your Business
May 6th
Doubling the amount of new customers is not the best way to double your profits. There are actually 3 important elements that if done correctly mean you only need make small changes instead of drastic ones. Yes, if you were to double the amount of customers of course your sales an dprofits would also double, although so would the admin time, advertising costs, increased number of phone calls and maybe staff – which equate to extra cost or extra time.
Simple changes can make big differences – for example:
If you; – increase the number of new customers by just 10% – increase your prices by just 10% – increase the frequency your client purchase by just 10%
Your profits will rise by 33%
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If you; – increase the number of new customers by just 30% – increase your prices by just 20% – increase the frequency your client purchase by just 30% Your profits will rise by 100% – Doubling your Profits!
Posted via email from areatrade’s posterous
Jobs Ends Flash Era
May 1st
Apple wants to end the Flash era, with regard to mobile anyway.
If there was any lingering doubt Apple intends to usher in a post- Flash era, CEO Steve Jobs put them to rest yesterday in a 1,700-word screed against the multimedia standard.
In the post, published yesterday on Apple.com, Jobs counted off many reasons Apple blocks Adobe’s Flash platform on its iPhone, iPad, and iPod devices. Among them: security and stability risks associated with Flash, its lack of open source protocols, and Adobe’s allegedly sluggish process for introducing enhancements.
“The avalanche of media outlets offering their content for Apple’s mobile devices demonstrates that Flash is no longer necessary to watch video or consume any kind of web content,” Jobs wrote. “And the 200,000 apps on Apple’s App Store proves that Flash isn’t necessary for tens of thousands of developers to create graphically rich applications.”
Seems it is time to start transfering flash websites into newer technology.
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More Site ‘Like’ Facebook
May 1st
Facebook disclosed via a blog post on Wednesday that 50,000 sites have installed its new social plug-ins, such as the “Like” and “Recommend” buttons. The types of companies already employing the plug-ins vary, while their use of profile data is also nuanced.
Sites that have implemented the plug-ins – mostly the Like button – range from large publishers WashingtonPost.com and NYTimes.com, to the name-brand Levi’s, to gaming portal IGN.com, to small bloggers and retail upstarts. Some big players are already seeing positive results.
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US Video Market Mad March
May 1st
comScore Video Metrix today reported that more than 180 million U.S. Internet users watched 31.2 billion videos online in March 2010. This means 84.8 percent of the total U.S. Internet audience viewed an average of 173 videos per viewer during the month.
They really need to get out more….
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2010 YouTube Debate
Apr 30th
Gordon Brown, David Cameron and Nick Clegg participated in the YouTube Facebook Digital Debate, adding a new social media dimension the UK election in 2010.
The three main political party leaders have each recorded video responses to questions submitted online by users of the social media sites. With the May 6 election just eight days away, it will be interesting to see if the digital debate has anywhere near the impact as tomorrow’s final leaders’ debate on the BBC.Posted via email from areatrade’s posterous
Seductive Design
Apr 29th
Andy Budd, at Build Conference 2009, thinks looks and first impressions do matter, especially in design, and he shows how such principles can be applied to “seducing” users through design.
Andy Budd – Seductive Design from Build on Vimeo.
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Internet world top tips
Apr 28th
How Stella Artois and Trip Advisor use social networker to reach their target markets and how you can monetise their feedback.
Having just left the Internet world expo at earls court my bag now weighs half my body weight and my head is buzzing with all I have seen and heard.
The guys or in this case girls of Stella Artois and Becks explained the importance of understanding the importance of knowing your consumers. If your intending to, or are currently using social media step back and relook at your campaign stratergy and end users. If you don’t know STOP – how do you know where and how to engage your visitors if your not really sure on who they are?
An average web savvy guy aged between 25 – 35 will be using on average 5.7 channels of digital engagement including video, music, gaming, mobile, email and online outlets covering web and social networks. This compared to their parents that use 1.7 channels on average.
Understanding who your marketing and what channel they spend most there time on should influence how you reach them.
These are the key points that were discussed today.
1. Create unique content. 2. Monitor More >Internet world – earls court
Apr 28th
Twitter – In a Nut Shell
Apr 28th
No brand or business should turn to Promoted Tweets or alternative Twitter advertising options for a quick win. Your audience will only respect your Twitter presence if you demonstrate that your ultimate goal is to serve their needs (and not your own). If used wisely, targeting niche audiences with Promoted Tweets could be a powerful way to use Twitter for business on a whole new level.
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Social Networking Knitting Nanas
Apr 28th
Shreddies are now using Facebook in their TV advertising campaigns. If anyone was watching Ronnie O’sullivan playing snooker last night they also have seen the Shreddies advert during the interval that starred the Leslie ‘DING DONG’ Phillips. The advert itself is not new – but what caught my eye was the find us on Facebook clip right at the end – www.facebook.com/knittingnanas. Checking out the Facebook page how they are harnessing the power of Facebook – they are running a ‘become the next knitting nana’ competition. You sign up and Facebook users can vote for you on Facebook – the winners get the gig.
Im sure it is not long before other companies start advertising their Facebook pages in front of their websites on main stream TV.
Posted via email from areatrade’s posterous