So you’ve started a business. You’ve incorporated, you’ve set up a great website and/or blog, and your social media strategy is in place.

Now, if only you could get the word out. Sometimes you need to do more than rub two tweets together to generate a little buzz. If you’ve exhausted your personal social networks, the next step is to reach out to the online media world and get some exposure.

If you’re just starting out, you may not have the capital for a water cooler, let alone a full-time PR agency. But there are a few ways to get your biz covered in the right online circles if you’re willing to put in some time and effort. We spoke to some PR pros to find out how to tap into the online media and get your biz a little exposure without breaking the bank.

Answer Public Media Queries

Bloggers and reporters are always hunting for interesting stories, products and companies to cover and discuss with their audiences. For news outlets and blogs that foster very niche coverage, it’s not always easy to find sources.

That’s where media query services like HARO (Help A Reporter Out) come in. It’s a place where media pitches are sought More >