This month the total number of traffic that we have delivered to our clients websites via Google paid advertising rose to 1.5 million.Paid advertising is still the number 1 way to drive specific keyword related traffic to your website, what people do not realise is that Google makes it very easy for individuals to set up accounts on their own, start a campaign and spend huge amounts.

The most important aspect of PPC advertising is the analytic side of things. We take over campaigns for new clients all the time and there are hardly ever any GOAL SETTING implemented. This is key to understanding the cost of each conversion on your website, without this information you have no idea what is working and what is not. Most accounts are made up of just 1 campaign with all keywords crammed into it which also is a big no no and has a very negative effect on the quality scores. Google tries to calculate which advert works the best – if you have no specific adverts Google has no chance of helping you.

If your not currently tracking your PPC campaign let us know as we can help.