Our thoughts, rants and inside knowlege of web design & development!
Big brands turn to social networking for world cup
Coca-Cola’s Longest Celebration, Budweiser’s BudUnited, and other initiatives tap social networks to win over fans of the soccer tournament.
Showcase a video of Cameroon soccer player Roger Milla’s famous wiggle dance from the 1990 World Cup. Add the inspirational song, “Wavin Flag,” sung by Somali-Canadian artist K’naan.
Capitalize on the excitement over the World Cup, asking soccer fans to join the “Longest Celebration” and upload a video or image showing their version of a “celebratory corner flag dance.” And toss in a chance to win prizes, including tickets to the FIFA 2010 Football World Cup, and you’ve got the foundation for Coca-Cola’s World Cup promotional campaign.
Like other brands looking to capture the attention of soccer fans during the world’s most popular sporting event, Coca-Cola has turned to YouTube to host this lively campaign, coupled with rich media ads on the YouTube homepage, a Facebook presence, and TV spots during U.K. match broadcasts urging users to take part.
| Print article | This entry was posted by Chris on June 19, 2010 at 2:40 pm, and is filed under Industry News. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |