Our thoughts, rants and inside knowlege of web design & development!
Google takes social search a step further with ‘+1′
Search engine giant Google has announced a new feature called ‘+1′. +1 is essentially the same as Facebook’s ‘Like’ button, which when clicked shares that page on the user’s Facebook Wall. Google +1 will do this as well, listing all links +1ed by a user on their Google Profile.
However, the integration will go deeper than this, as +1 buttons will also appear on search results, and the number of times a result has been +1ed will appear next to its link, potentially influencing which result a user will choose. This could end up being incorporated into the algorithm that Google uses to rank its listings. Also of note is that this does not just apply to the ‘organic’ listings- these +1 buttons will also be a feature of the ‘sponsored’ pay-per-click results that appear at the top and down the side of results pages.
The impact of this new feature on SEO is obvious, so we will be watching this development with great interest. The social aspect to this button highlights how important a social media strategy is when considering the online promotion of your website. If you’re interested in our online promotion services, contact Areatrade on 020 8366 2050 or email us at sales@areatrade.co.uk
Print article | This entry was posted by Adam on March 31, 2011 at 6:17 pm, and is filed under Industry News, Online Promotion, Search Engine Optimisation, Social Media. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |