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Posts tagged social networking
The real world role of social media: tuition fees debate
Dec 8th
You may have been following the UK tuition fees debate with some interest in the news, and seen how previously apathetic students have sprung into organised protests and occupations with surprising speed and ease. This is a great example of the role of social media in a practical context. Let’s take a look at how social networking has been used, and how it is relevant to the commercial world.
How do you know if anybody is coming to a protest? How do you know where to meet? The popular social network Facebook has been used extensively to organise protests across the country. Facebook ‘events’ have been set up with a wealth of information on dates, times, locations and attendees to organise their exploits. However, event pages are only useful up until that event starts. Which leads us to…
So when the march has started, how do such a large mass of people communicate? Twitter is the popular micro-blogging platform used by celebrities, politicians, businesses, charities, activists and everyday people – including students. When police attempted to use their controversial ‘kettling’ tactic a multitude of warnings would appear instantly on the site warning other protestors to change route. Occupations and sit ins have More >
New Facebook profile roll out begins
Dec 6th
Facebook have started to roll out a new profile page design to its users. Every user has a profile which acts as a hub for their photos, videos, status updates, links they have shared and items that their friends post on their ‘Wall’. The new design rearranges the profile into sections which can be accessed from a menu on the left rather than the previous tabbed interface on the top. Recently tagged photos of the user are shown across the top to make the profile current and add customisation. You can now add even more information to your profile including philosophical views such as religion, people you find inspirational, political views, your favourite quotes, and detailed descriptions of each of these beliefs. You can also add sports you enjoy, and tag friends who you like to do these sports with. The same applies to your favourite ‘activities’. You can now add multiple schools and universities, and tag friends from these places. You can tag friends at your workplaces too, and break down your work and education into individual projects that you have worked on and classes you took, and once again, tag your friends and colleagues.
See the screenshots and a More >
Twitter Analytics
Nov 24th
Twitter is set to launch an analytic tool to help users to track the popularity of their Tweets, number of retweets and the number of replies each post recieved. This tool is a fantastic tool which will make marketers jump for joy especially when reports say it will be FREE?
Surely Twitter could have cashed in on this one?
Let us know if you would have paid for this kind of service?
Myspace to get Facebook integration
Nov 18th
As part of the recently unveiled redesign of the Myspace social networking and ‘entertainment discovery’ website, a deep integration with Facebook has been revealed. The integration will allow new and existing users to pull in their profile information and ‘social graph’, linking their Myspace profiles to artists and bands they have listed on their Facebook profile.
The ‘beta’ version of the new site is now available at www.myspace.com, but from my own testing it seems that the Facebook integration is not functioning as announced at this time. Nevertheless, the new features sound very promising. See a video about the new features after the break. Also, try hovering over their logo on the new website – it’s a nice design touch!
Oh snap, Google…
Nov 17th
Search engine and online service provider Google has fallen into disputes with social network Facebook over ‘data portability’. Google has blocked access to its Contacts service from Facebook, citing poor standards in data sharing on Facebook’s part as the cause. Facebook allowed users to access their contacts list from Google’s Gmail service to find friends who are also using the social networking site. Google has criticised Facebook for making the export of its own contact data extremely difficult whilst taking advantage of the superior export facilities offered by other services. (more…)
10% of traffic to Mail Online comes from Facebook
Nov 15th
Martin Clarke, the Daily Mail executive allocated the role of running the newspaper’s website, Mail Online, has revealed at the Society of Editors conference in Glasgow that 10% of traffic to the website originates from the social network Facebook, and referred to it as a ‘gigantic free marketing engine’. The 10% figure is beaten only by Google, as one would expect.
The journalism industry is currently split on the best model for online news – News International has recently erected a paywall around their Times Online and News of the World websites, and is intending to do the same for The Sun. The issue with forcing users to pay to view content is, of course, that the ‘shareability’ factor decreases dramatically – your friends are unlikely to sign up to a newspaper subscription just to read an article you posted on their Wall.
Regardless of the tough decisions that the newspaper industry faces, it is becoming increasingly apparent that social media has a massive role in online promotion. A well organised social media strategy could increase traffic to your site dramatically. Analytics data also takes an important role in discerning the sources of traffic to More >
Social Media Now More Popular Than E-Mail on Mobile Devices [STATS]
Oct 12th
Mobile users spend 1.4 times as many hours using social networking sites than reading and responding to e-mail, according to a recent study by research company TNS. On average, users spend 3.1 hours per week on social networks, versus 2.2 hours on e-mail.
In most mature markets — such as the U.S. — the trend is reversed on PCs; consumers spend more time on e-mail (5.1 hours per week) than social networking (3.8 hours).
The study, which tracked the online activities and behaviors of nearly nearly 50,000 subjects between 16 and 60 years of age in 46 countries, cited “the increased need for instant gratification” as well as “the ability to offer multiple messaging formats, including the instant message or update function,” for the popularity of social networking platforms on mobile devices. More consumers, both in the U.S. and abroad, expect to spend even more time accessing social media on their mobile devices in the future, rather than their PCs.
In addition to the mobile use patterns cited above, the survey found that those who had Internet access were more likely to use it daily (61% of those surveyed) than TV (54%), radio (36%) and newspapers (32%).
In general, consumers proved more engaged and More >