Google (Google) has announced in-page Analytics for its popular web measurement suite Google Analytics. The feature contextualizes Google Analytics (Google Analytics) data by superimposing it directly over a website.

The goal is to help users better understand the correlations between site elements and traffic metrics, allowing them to make more educated design and navigation choices.

Although Google In-Page Analytics is still very much in beta, it already shows strong potential. For a full walkthrough, see the video below.

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