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Foursquare Introduces Super Duper Swarm and Epic Swarm Badges
Social Media Location Service FourSquare have rolled out ‘Super Duper Swarm’ and ‘Epic Swarm’ badges for people who convene in the same location in massive quantities.
Previously the biggest quantity badge was ‘Super Swarm’ for groups of 250 in the same place. In major cities like London this has occurred many times prompting the new and improved milestones.
“When we made the original Swarm badge we thought, ‘What are the odds of ever getting 50 Foursquare users together?’ And then we did the same with Super Swarm for SXSW. ‘Will anyone ever even unlock these?’” explains Foursquare co-founder and CEO Dennis Crowley. “And now they are unlocked on a regular basis — baseball games, concerts etc. So we needed bigger.”
When asked Swarm badge would exceed the 1000 mark, Foursquare had no answer…
“In our internal badge meetings, we’re thinking, ‘What’s after this?’ We have no idea,” says Crowley.
Although these badges are pure fun it does go to show the growth of the FourSquare buzz and the use of smartphones to interact with others via social media channels.
Do you use FourSquare and what name would you call the next milestone?
Print article | This entry was posted by Chris on October 30, 2010 at 9:11 am, and is filed under Industry News, Social Media. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |