Pay Per Click Advertising

Quickest way to climb to the top of the Search Engines

You can bid for positions on specific keywords within the "Sponsored Listings" area of the Search Engine results. You only pay your bid amount when a user clicks on your advert and visits your website. Your listing can appear on all the major search engines, Google, Yahoo and MSN.

Why use us to manage your Campaign?
We manage your PPC with a focus on delivering as many quality visitors as possible for your budget. There is no restriction on the quantity of keywords we will advertise you on. This is because the more keywords we can use the lower your cost per click and therefore the more visitors your website can get for your budget. We can geographically restrict your campaign so your advert will only show where you want to reach. We can restrict the times that your adverts display so if you are targeting people at work then we can display your advert 9-5 Monday - Friday.

What should my Pay Per Click Budget be?
The minimum account you can set up with Google, Yahoo or MSN is £20 per month. You can choose to advertise on just one of these search engines, two or all three. Our managment fee of 25% of your total spend, on top of the account fees. Once you are happy that Pay Per Click can deliver customers to your website we can increase your budget to suit your needs. We manage Pay Per Click budgets from £50 - £5,000 per month.

How will I know that Pay Per Click is effective ?
Depending on the nature of your business there are different ways to track the results from your advertising spend. If your website takes all the transactions / enquiries online we can track where each sale has come from giving you an accurate cost per conversion. If your customers contact you via the phone and you ask every new customer where they came from, we can use the information to calculate your return on investment and calculate a suitable online advertising budget. We also provide a Search Engine Reporting Service which gives you a detailed account of your website positions on all major search engines. This has historical data that can be used to track progress.